How Colours Effect a Website Designs Effectiveness of Driving Sales

Working at a design agency you really get to to understand how Colours are a powerful tool that can be used to influence people's emotions and behaviors. In the context of website design, colours can be used to create a positive first impression, attract attention to specific areas of the site, and evoke certain emotions in visitors. They help to set a mood on the website for your visitors and in some regards give the user a glimpse into your brands style and feel at first glance.

How colors can drive sales

A study by the University of St. Thomas found that colour can increase brand recognition by up to 80%. This is because colours can help to create a memorable and consistent brand image. Additionally, a study by Kissmetrics found that 93% of consumers' purchasing decisions are influenced by visual appearance. This means that the right colour scheme can make a big difference in whether or not a visitor makes a purchase and also if they will return in future. A little investment spent investigating and testing colour schemes on your website could result in huge increases in the long term.

What colours should you use?

The best colours to use for your website will depend greatly on your target audience and the products or services you and your business sell. However, there are some general guidelines you can use that can help you choose the right colours and get the most out of your website.

• Blue is a calming and trustworthy color that is often used by businesses that want to project a professional image.
• Green is a refreshing and natural color that is often used by businesses that want to project an eco-friendly image.
• Red is an exciting and energetic color that is often used by businesses that want to grab attention.
• Yellow is a cheerful and optimistic color that is often used by businesses that want to create a happy and welcoming atmosphere.
• Purple is a sophisticated and luxurious color that is often used by businesses that want to project an upscale image.

How to use colours effectively

Once you have chosen a colour scheme for your website, it is important to use colours effectively. Here are a few tips:

• Use colour sparingly. Too much color can be overwhelming and distracting.
• Use high-contrast colours. This will make your website more visually appealing and easy to read.
• Use colour to highlight important elements. For example, you can use a brighter color for your call-to-action buttons.
• Use colour to create a sense of hierarchy. For example, you can use a darker color for your main navigation menu.
• Use colour to evoke emotions. For example, you can use blue to create a feeling of calm and trust.

By following these tips, you can use color to create a website that is visually appealing, effective in driving sales, and memorable.

Additional tips

In addition to the tips above, here are a few additional things to keep in mind when choosing colours for your website:

1. Consider your target audience. What colours are they most likely to be attracted to?
2. Consider your brand personality. What colours best represent your brand?
3. Test different colour schemes. This will help you see which colours work best for your website.

By taking the time to choose the right colors for your website and implementing the steps above, you can make a big difference in your ability to drive sales, and display your brand identity. If you need any further help we are available via our contact page.